As printing margins have shrunk in recent years, many companies have expanded into providing direct mail services to their clients. In order to make this additional revenue stream as profitable as possible, we recommend you follow these strategies: Pick a specific niche to specialize in. The most successful mailing services focus on just a few[...]
A postal reform bill containing multiple options to improve the profitability of the U.S. Postal Service is being considered by the U.S. House Committee on Oversight and Government Reform. While the mailing industry is most upset about the bill’s proposal to increase postal rates by 2.15%, I want to focus in this article on a[...]
It’s a recurring theme during most budget discussions – is there any way we can reduce our bulk mail prices so we can reach more consumers without spending more money? If you’re not already taking advantage of it, commingling can be a Marketing Director’s dream come true. By processing direct mail from numerous sources together,[...]
As part of our continuing interest in predicting the future, we were intrigued by the recent USPS Office of the Inspector General’s report outlining five different bulk mail growth scenarios for the coming decade. Perhaps not surprisingly, the predictions in Advertising Mail: Future Prospects in Five Scenarios cover the spectrum from tremendous growth to massive[...]
Most of us have had the unpleasant experience of receiving early returns from an important mailing that indicated that response rate was not going to be as high as expected. Having slaved over every word and image in the creative for weeks, the Marketing Department will have a tendency to blame slow mail delivery for[...]
If you already use commingling for some or all of your direct mail, you’re well aware that commingling saves you money and speeds up mail delivery. In keeping with our mission to utilize cutting-edge technologies to provide the very best service to our customers, MailSmart Logistics is thrilled to announce our new One-Pass service! Traditional[...]
After years of fighting, direct mailers finally succeeded in forcing the U.S. Postal Service to remove the exigent postage rate increase that was designed to offset losses resulting from the recession. For the first time in 97 years, postal rates actually decreased on April 10th by 4.3%! This raises an interesting question: Are direct mailers[...]
Congratulations – you’ve made a wise decision to save money on your direct mail and get it delivered faster by using commingling. Your next step is to choose the best commingling partner for your organization. Here are some of the factors you should consider: Size of Commingling Operation: Some comminglers process all their mail at[...]
With 66% of Americans now owning a smartphone, the digital revolution is changing how we communicate, shop and get information. The U.S. Postal Service is aggressively seeking ways they can capitalize on this massive change by using the fact that they have brick-and-mortar facilities in every town to generate new revenue sources. What could the[...]
If you send a lot of bulk mail, you were undoubtedly celebrating with us last week when the U.S. Postal Service announced they were going to remove the 4.3% exigent rate increase that’s been in effect since January 2014. This is the first across-the-board decrease in U.S. postal rates since 1919! By why stop there![...]
