Yes. The United States Postal Service has initiated a new program that will allow mailers to use the permit imprint area, known as the indicia, for marketing purposes. This upper right hand corner of your mail piece can now be used to further brand your organization. The process to get started will take some time[...]
Our recent study concluded that the time it takes to get a direct mail campaign to the mailbox via entry point has steadily risen. In fact, entry point mailing took nearly 20% longer to reach the mailbox in 2011 than in 2009. Now with the closure of more than 220 postal facilities throughout the United[...]