Despite the popularity and hype surrounding online marketing, direct mail continues to be a more effective tool at converting potential customers. In fact, recently released findings from Direct Marketing Association’s 2015 DMA Response Rate Report showed that direct mail’s response rate is 10 times to 37 times higher than that of an email campaign! With[...]
You’re getting ready to send a large direct mail campaign out to potential customers. You’ve slaved over the copy and images, selected the perfect list(s), and agreed upon a persuasive call to action. The creative work is done and you’re ready to cross this project off your to-do list. However, if it is important that[...]
It’s no secret that postal logistics can be an extremely valuable tool for mailing service providers. Because the USPS lowers its prices in proportion to the work you save them, companies using drop shipping, commingling, or a combination of the two methods reduce their budgets significantly while enjoying faster mail delivery. Drop Shipping: If your[...]
We regularly get asked “how long does standard mail take to be delivered”? The rather-surprising answer is that standard direct mail can be delivered anywhere from 2 days to several weeks after being dropped off at the Post Office. Having such a wide delivery window may be fine for mailings that aren’t time sensitive, but[...]
It is almost here. The DMAW Marketing Award for eXcellence & Innovation (MAXI) Award Ceremony is just around the corner and right before the Bridge Conference. Will we see you there? MailSmart Logistics is a sponsor and we are looking forward to seeing all of the award-winning packages; surely we’ve helped to deliver some of[...]
US Court of Appeals ruled that the exigent surcharge will not be permanent. The court determined that the surcharge was reasonable for a limited time to help offset the impact of the 2007-2009 recession, but that it’s time to remove the 4.3 percent surcharge mailers have been paying. The case has been sent back to[...]
Recent years have been a tough time of consolidation in the mail house industry. As the volume of direct mail declined, margins were squeezed and profits plummeted. As a provider of commingling services to mail houses since 2002, we’ve developed great respect for the companies who have persevered during this difficult time. Along the way,[...]
We are thrilled to announce that Vicki Sparks has joined MailSmart Logistics! Vicki has been passionate about direct mail since she started running machines at the age of eighteen at Sisk Mailing Services. She brings with her nearly four decades of quality service and expertise to MailSmart Logistics. Vicki lives in Pasadena, MD, with her[...]
People often assume it is a time-consuming process to start commingling mail with MailSmart Logistics or that they need to have really big mailings. Fortunately, neither could be further from the truth. You only need to do two or three things before we pick up your first mailing, none of which should take more than[...]
As mailing budgets tighten and postage rates go up, many advertisers and mail shops find themselves in a constant struggle to cut costs. Commingling can help. The USPS reduces what it charges to deliver a piece of mail commensurate with the work you save them. There are substantial savings if you sort your mail into[...]