Widespread retail, consumer and investor interest in rapid package delivery has sprouted a competitive landscape of drone companies and technologies. Amazon CEO Jeff Bezos gave his first “Prime Air” teaser in 2013, predicting a 2017 or 2018 launch. The e-commerce giant successfully completed its first drone delivery in December 2016 and held its first public[...]
We’re counting down the days until this year’s National Postal Forum taking place at the Convention Center in downtown Baltimore from May 21st – 24th! This year, MailSmart Logistics is exhibiting! It will be great to see all the mailers, lettershops, nonprofits and mailing industry pros at the Forum. The three-day event features over 130[...]
Cutting your direct mail costs can be a quick way to increase your profits and ensure long-term success. We recommend three proven steps you can take to reduce your direct mail campaign costs and multiply your ROI in the process. Work with a trusted designer to develop a cost-effective piece that complies with postal[...]
Back in 2013 and 2014, the partnership between the USPS and Amazon.com made headlines as a potential saving grace for the struggling postal service. Amazon’s Prime membership rates were exploding – the primary benefit being free two-day shipping – and somebody needed to deliver these packages dependably and efficiently. The USPS was a natural ally due[...]
If you’re new to direct mail marketing, you probably have a few questions about the best way to deliver your finished pieces to their intended recipients. How significant are bulk discounts? What is presorted mail? And how can you easily take advantage of these postal logistics strategies? The nuances of the USPS can get complicated,[...]
On February 20, 1792, President George Washington – who had relied extensively on the postal service to carry and deliver his messages during the Revolutionary War – signed the Postal Service Act into law. This fledgling legislation formally created the federal U.S. Post Office Department and gave Congress the ability to set official mailing[...]
Whenever you are preparing to do a good-size mailing, you should consider the pros and cons of sending it standard mail. Commonly referred to as bulk mail, standard mail can save for-profit companies about 40% off first class postage rates and nonprofits can save even more. To realize these significant savings, companies have to follow[...]
The U.S. Postal Service serves a critically-important role in the American economy, responsible for the delivery of over 500 million letters and packages every day. It is a crucial time in the organization’s history, with ongoing debates as to how to best meet the needs of the American people while dramatically cutting costs. Should Saturday[...]
Consumers often wish they could know for sure whether a letter has been delivered and, if so, when. Unfortunately, unless they pay quite a bit more for Priority Mail or Certified Mail, there’s no way for most individuals to track their mail. Businesses, however, have more options. If your business has mailing software capable of[...]
I’m just beginning to wrap my mind around the fact that all sorts of personal devices communicate through wireless connections, including baby monitors, security systems, wearable fitness apps, and cameras inside my refrigerator. This so-called “Internet of Things” seems both cool and, since the data they generate could be accessible to others, a bit risky. [...]