It will come as no surprise to anyone in the marketing world that personalizing a direct mail piece can increase response rates. How to do so effectively, however, is less well understood. The first step, of course, is to address the recipient by name. While this alone could increase response rates 20 years ago, this[...]
Below are the dates for the Labor Day commingling schedule. Please don’t hesitate to reach out your MailSmart Logistics representative with any questions, concerns or assistance. MailSmart Logistics will be closed Monday, September 5th for Labor Day. We’ll be back at our desks on Tuesday, September 6th. Langhorne, Pennsylvania Commingle Schedule Pickup Drop Date September 2016[...]
We’ve all had the experience of spending countless hours perfecting a direct mail piece and then having to wait for weeks to get a preliminary read on how effective the mailing is going to be. Now, through the magic of technology, there is a better way. Most direct mail sent today includes an Intelligent Mail[...]
After declining precipitously during and after the Great Recession, catalogs are enjoying a resurgence. Some companies which had previously discontinued their catalog (like J. C. Penney) are relaunching them, and others, including Anthropologie, J. Crew and Restoration Hardware, have significantly improved their offerings. Even if your company is not one for whom a catalog would[...]
As printing margins have shrunk in recent years, many companies have expanded into providing direct mail services to their clients. In order to make this additional revenue stream as profitable as possible, we recommend you follow these strategies: Pick a specific niche to specialize in. The most successful mailing services focus on just a few[...]
A postal reform bill containing multiple options to improve the profitability of the U.S. Postal Service is being considered by the U.S. House Committee on Oversight and Government Reform. While the mailing industry is most upset about the bill’s proposal to increase postal rates by 2.15%, I want to focus in this article on a[...]
It’s a recurring theme during most budget discussions – is there any way we can reduce our bulk mail prices so we can reach more consumers without spending more money? If you’re not already taking advantage of it, commingling can be a Marketing Director’s dream come true. By processing direct mail from numerous sources together,[...]
As part of our continuing interest in predicting the future, we were intrigued by the recent USPS Office of the Inspector General’s report outlining five different bulk mail growth scenarios for the coming decade. Perhaps not surprisingly, the predictions in Advertising Mail: Future Prospects in Five Scenarios cover the spectrum from tremendous growth to massive[...]
Most of us have had the unpleasant experience of receiving early returns from an important mailing that indicated that response rate was not going to be as high as expected. Having slaved over every word and image in the creative for weeks, the Marketing Department will have a tendency to blame slow mail delivery for[...]
If you already use commingling for some or all of your direct mail, you’re well aware that commingling saves you money and speeds up mail delivery. In keeping with our mission to utilize cutting-edge technologies to provide the very best service to our customers, MailSmart Logistics is thrilled to announce our new One-Pass service! Traditional[...]