Do you use commingle services for your first class or marketing mail? If you’re like most smart mailers, you do, but if you aren’t we wanted to share three reasons why commingling is better than entry point. Even if you already are commingling, it’s always good to revisit the strategy so you can be sure[...]
A warm welcome to Katie Iusti, MailSmart Logistics’ newest Account Manager. No, that’s not a typo in her last name, it’s pronounced YEW-STEE. Katie is a customer service pro with more than seventeen years’ experience helping clients. She loves to brainstorm solutions to challenges and is very much looking forward to working on the big[...]
It’s time to launch Informed Delivery campaigns with your direct mail, and here’s why: Recipients receive email notifications of incoming direct mail through USPS Informed Delivery. The new USPS Informed Delivery Promotion offers a substantial postage discount – a great opportunity to save money, especially with postage increases going into effect on July 10th.The promotion[...]
The summer temps aren’t the only thing heating up these days. MailSmart Logistics’ own Teri Taylor is getting warmed up in her new role as Client Services Team Leader! Teri and the MailSmart Logistics team will manage over 9,000 pick-ups for over 1,000 clients this year alone. That’s quite a workload for a team leader to[...]
Run a direct mail program and have plans to attend this year’s Bridge Conference? Make sure you have a coffee ready for this bright and early training on Friday morning. You won’t want to miss a word of this session! Elise Buck and Debbie Sylvester are “Rockin It Old School” at this year’s Bridge Conference[...]
Debbie Sylvester and Elise Buck of the MailSmart Logistics team will be attending this year’s National Postal Forum in Phoenix, AZ. Held every spring, the NPF combines educational workshops, ample networking opportunities, and the industry’s largest trade show in an all-in-one platform designed for mail industry professionals. Attendees will gain insight on the most efficient[...]
The PMG Family continues to monitor direct mail industry trends that impact our clients’ fundraising and marketing programs. Postage On April 6th, as expected, the Postal Service filed new mailing rates effective July 10, 2022 which use the full authority granted by the Postal Regulatory Commission (PRC): July 2022 Price Increases for Nonprofit Mail: Marketing[...]
Return mail tracking has become an essential tool for managing direct mail campaigns. Here’s why you should be doing it too: Slower mail delivery and mail processing delays can create uncertainty around your campaign performance. Return mail tracking provides reliable data on where your donor and customer responses are in the mail stream. Monitor and[...]
Earlier we notified you of the significant postal increases we anticipate this summer. In addition to the postal rate increases, we wanted to make you aware of recent information shared by the Alliance of Nonprofit Mailers as it relates to Marketing Mail Flats. The new PRC rules require that the rate for Marketing Mail Flats[...]
It is time to prepare for impacts to your mailings scheduled for late summer and beyond. The USPS is proposing a postage rate increase of 6.4% to 8.4% in July 2022. According to The Alliance of Nonprofit Mailers, this will bring the cumulative increase from January 2021 to July 2022 to the range of 15.4%[...]
