Good news for consumers, commercial mailers and nonprofits — the U.S. Postal Service announced last week that they do not expect to increase postage for letters and other flat mail throughout 2016. In fact, the price of postage may actually decrease mid-way through the year! This announcement was not totally unexpected. The Postal Accountability and[...]
The Thanksgiving, Christmas and New Year’s holidays will impact pick-up dates for commingled mail. Here is the change in commingle mail pickup dates so that you can coordinate your campaigns’ printing and processing. Please don’t hesitate to reach out your MailSmart Logistics representative with any questions, concerns or assistance. Langhorne, Pennsylvania Commingle Schedule Pickup Drop[...]
If your organization sends a lot of smaller mailings, you may have looked into commingling in the past and decided it wasn’t a cost-effective tool for your company. However, because each commingling company operates differently, you owe it to yourself to look again. Many commingling companies quote separately on each mailing, which drives up the[...]
Pundits have been proclaiming the death of direct mail for over a decade. However, nothing could be further from the truth. While spending on direct mail dropped during the recession, it has held steady since 2010 for several good reasons: Direct mail response rates are excellent. The 2015 DMA Response Rate Report found that direct[...]
If you’re relatively new to the direct mail business, you may have heard of commingling mail but be a little unsure about exactly how it works. Delivering mail is a surprisingly complicated process. Mail going further than a short distance will pass through as many as 6 different mail processing facilities, being sorted and reprocessed[...]
The DMA’s Annual Event, &THEN is set for next week. Boston will be full of direct marketers from all industries who are ready to connect and learn next-generation techniques. Will we see you there? You won’t want to miss: THE HUB featuring exhibitors and TED-style talks. INSPIRATION ZONE which will deliver multimedia business topics by[...]
The availability of real-time big data has led to some amazingly-useful products. Personally, my favorite is the map on my smart phone that shows how far up the highway the traffic jam I’m sitting in extends. By tracking how fast the cars ahead of me are moving in real time, the app on my phone[...]
Two weeks ago, I tried to send an important letter for overnight delivery at my local post office. Imagine my surprise when I was told that “overnight delivery” would get there in two days. What is going on? It turns out that the U.S. Postal Service has downgraded their delivery standards not once, but twice[...]
You may have been one of the many mailers who breathed a sigh of relief when the USPS postponed their requirement that full-service intelligent barcodes be used on all mail pieces, trays, sacks and container placards by January, 2014 in order to qualify for automation rates. But even though full-service is not currently required, the[...]
Despite commingling’s widespread use by commercial mailers, there are still a lot of misperceptions about this money-saving technique. Here are four of the most common myths about commingling mail: You have to pay inbound freight to get your mailing to the commingling company MailSmart Logistics, like most other comminglers, will pick up your mailing at[...]
