Does your company spend a lot of money on USPS Certificates of Mailing or Certified Mail to protect yourself just in case you need to prove you mailed a specific piece of mail? If you have to be able to prove that the recipient actually received your mail piece, you may have no alternative. However,[...]
One of our favorite things, in addition to the work we do, is spending a little more time with our loved ones. Our offices will close at noon on Friday, December 18th for our Employee Holiday Luncheon. We will also be closed on December 24th and 25th and January 1st. We hope you enjoy your holiday[...]
Mail delivery through the U.S. Postal Service is remarkably complex – in fact, most pieces of standard mail are sorted and reprocessed through six different Network Distribution Centers (NDCs), Sectional Center Facilities (SCFs) and local post offices before they finally arrive at their destination. Each of these stops add to transit time and the USPS’s[...]
Good news for consumers, commercial mailers and nonprofits — the U.S. Postal Service announced last week that they do not expect to increase postage for letters and other flat mail throughout 2016. In fact, the price of postage may actually decrease mid-way through the year! This announcement was not totally unexpected. The Postal Accountability and[...]
The Thanksgiving, Christmas and New Year’s holidays will impact pick-up dates for commingled mail. Here is the change in commingle mail pickup dates so that you can coordinate your campaigns’ printing and processing. Please don’t hesitate to reach out your MailSmart Logistics representative with any questions, concerns or assistance. Langhorne, Pennsylvania Commingle Schedule Pickup Drop[...]
If your organization sends a lot of smaller mailings, you may have looked into commingling in the past and decided it wasn’t a cost-effective tool for your company. However, because each commingling company operates differently, you owe it to yourself to look again. Many commingling companies quote separately on each mailing, which drives up the[...]
Pundits have been proclaiming the death of direct mail for over a decade. However, nothing could be further from the truth. While spending on direct mail dropped during the recession, it has held steady since 2010 for several good reasons: Direct mail response rates are excellent. The 2015 DMA Response Rate Report found that direct[...]
If you’re relatively new to the direct mail business, you may have heard of commingling mail but be a little unsure about exactly how it works. Delivering mail is a surprisingly complicated process. Mail going further than a short distance will pass through as many as 6 different mail processing facilities, being sorted and reprocessed[...]
The DMA’s Annual Event, &THEN is set for next week. Boston will be full of direct marketers from all industries who are ready to connect and learn next-generation techniques. Will we see you there? You won’t want to miss: THE HUB featuring exhibitors and TED-style talks. INSPIRATION ZONE which will deliver multimedia business topics by[...]
The availability of real-time big data has led to some amazingly-useful products. Personally, my favorite is the map on my smart phone that shows how far up the highway the traffic jam I’m sitting in extends. By tracking how fast the cars ahead of me are moving in real time, the app on my phone[...]
