If you’re new to direct mail marketing, you probably have a few questions about the best way to deliver your finished pieces to their intended recipients. How significant are bulk discounts? What is presorted mail? And how can you easily take advantage of these postal logistics strategies? The nuances of the USPS can get complicated,[...]
On February 20, 1792, President George Washington – who had relied extensively on the postal service to carry and deliver his messages during the Revolutionary War – signed the Postal Service Act into law. This fledgling legislation formally created the federal U.S. Post Office Department and gave Congress the ability to set official mailing[...]
Whenever you are preparing to do a good-size mailing, you should consider the pros and cons of sending it standard mail. Commonly referred to as bulk mail, standard mail can save for-profit companies about 40% off first class postage rates and nonprofits can save even more. To realize these significant savings, companies have to follow[...]
The U.S. Postal Service serves a critically-important role in the American economy, responsible for the delivery of over 500 million letters and packages every day. It is a crucial time in the organization’s history, with ongoing debates as to how to best meet the needs of the American people while dramatically cutting costs. Should Saturday[...]
Consumers often wish they could know for sure whether a letter has been delivered and, if so, when. Unfortunately, unless they pay quite a bit more for Priority Mail or Certified Mail, there’s no way for most individuals to track their mail. Businesses, however, have more options. If your business has mailing software capable of[...]
I’m just beginning to wrap my mind around the fact that all sorts of personal devices communicate through wireless connections, including baby monitors, security systems, wearable fitness apps, and cameras inside my refrigerator. This so-called “Internet of Things” seems both cool and, since the data they generate could be accessible to others, a bit risky. [...]
2017 is right around the corner and as such, there’s a new 2017 postage rate chart. The Postal Regulatory Commission (PRC) approved the USPS requested rate and additional changes in November and those changes will take effect on January 22, 2017. The price increases were modest and a few sorting rates were combined which simplify[...]
Do you mail first class mail? Well, we have good news to share! You can have your first-class mail pieces commingled and delivered at the best possible rates just like your standard mail. Yep, all those invoices, statements, renewals, and other critical, first-class communications can enjoy similar savings as your marketing and fundraising mail with first-class[...]
The holidays are quickly approaching and will have an impact on pickup dates for commingled mail. Check out the change in commingle mail pickup dates for the holiday season so you can coordinate your campaign’s printing and processing. Please don’t hesitate to reach out your MailSmart Logistics representative with any questions, concerns or assistance. [...]
While most direct mailers recognize the importance of getting multiple printing bids for a mailing, they may not put the same emphasis on getting bids from a variety of mail shops. Yet it is possible to save just as much money by selecting the perfect mail shop for a job as it is by finding[...]
