You are undoubtedly aware of the substantial savings available by sending your direct mail “standard rate” (what used to be called “bulk rate”) instead of first class. But this is just a portion of the postal cost savings you can achieve through postal logistics. Through their work share program, the USPS will reduce what they[...]
Mailing bills and statements to American households represents a significant portion of many mail houses’ business. With consumers getting increasingly comfortable online, you may be worried that this part of your business is going to rapidly decline. Fortunately, it does not appear that this so-called “transactions mail” is going to disappear anytime soon. A recent[...]
If you want to substantially reduce your postage costs on a large mailing, you should consider sending it standard mail, which is the Post Office’s term for “bulk mail”. Using standard mail will save a for-profit business at least 38% off of first-class postage rates, and savings of up to 55% are possible if you[...]
Loyal customers are the bread and butter of most small businesses, and this may be particularly true for mail service providers. Rather than spending all of your sales time chasing new clients, you may find that increasing your focus on customer retention pays off for your business. Not only do loyal customers tend to purchase[...]
MailSmart Logistics is happy to report that the exigent rate hike will be coming to an end, likely in the spring of 2016. PRC Exigent Rate History On Christmas Eve 2013, the US Postal Service was granted a temporary exigent rate increase by the Postal Regulatory Commission (PRC). The exigent rate was requested to offset[...]
The U.S. Congress authorized dramatically reduced postage rates in 1951 for nonprofits meeting certain eligibility rules. If your nonprofit uses direct mail to communicate with potential donors and others, you can save between 54% and 80% of the first class postage rate by conforming with standard mail guidelines. This article provides an overview of the[...]
Despite the popularity and hype surrounding online marketing, direct mail continues to be a more effective tool at converting potential customers. In fact, recently released findings from Direct Marketing Association’s 2015 DMA Response Rate Report showed that direct mail’s response rate is 10 times to 37 times higher than that of an email campaign! With[...]
You’re getting ready to send a large direct mail campaign out to potential customers. You’ve slaved over the copy and images, selected the perfect list(s), and agreed upon a persuasive call to action. The creative work is done and you’re ready to cross this project off your to-do list. However, if it is important that[...]
It’s no secret that postal logistics can be an extremely valuable tool for mailing service providers. Because the USPS lowers its prices in proportion to the work you save them, companies using drop shipping, commingling, or a combination of the two methods reduce their budgets significantly while enjoying faster mail delivery. Drop Shipping: If your[...]
We regularly get asked “how long does standard mail take to be delivered”? The rather-surprising answer is that standard direct mail can be delivered anywhere from 2 days to several weeks after being dropped off at the Post Office. Having such a wide delivery window may be fine for mailings that aren’t time sensitive, but[...]
