Most of us have had the unpleasant experience of receiving early returns from an important mailing that indicated that response rate was not going to be as high as expected. Having slaved over every word and image in the creative for weeks, the Marketing Department will have a tendency to blame slow mail delivery for the poor results. Surely if consumers had received their wonderful mail piece, they would have responded, right?
This puts the person responsible for actually sending the mailing into the mailstream in a difficult place. Is slow delivery the problem? If so, the response rate will increase as the mail reaches consumers. If not, however, the entire creative approach may need to be reconsidered.
Without data, it’s not unusual to spend hours in unproductive debates when early returns are poorer than expected. Fortunately, there’s a better way.
MailSmart Logistics tracks every piece of our clients’ mail for free. In seconds, you can access a mail tracking report that shows what percentage of your mailing has been scanned at the postal facility closest to its final destination. You can drill down into the data by state or by Sectional Center Facility (SCF). In fact, you can even determine whether a specific envelope has been delivered! This data definitively answers the question of whether a deliverability issue is affecting response rates or not.
If you’d like to save money, get your mail delivered 2.4 days faster, and track deliverability, let’s talk! Please call Debbie Sylvester at (302) 545-1629 or let us know a good time to call you.
MailSmart Logistics provides worry-free shipping at remarkably-low postal rates –
You’re going to love working with MailSmart Logistics!
