The USPS Promotions and Incentives Program is underway for 2026 — and the savings are even better but a bit more complex so we’ve outlined the key details below.

All base promotions will offer up to 5%— up from 3% in some programs this year.

That means more ways to enhance the impact of your mail through creative, data-driven campaigns, and offset postage rate increases.

Why USPS Promotions Matter

USPS Promotions are one of the most effective ways to create bonus savings, which will help create a buffer for your budget while improving mail performance.

When you take advantage of these programs, you’re not just saving on postage — you’re also improving engagement through tactile design, digital integration, and consistent communication strategies.

And here’s a crucial tip:

Register for promotions — even if you don’t plan to implement right away.

Registration keeps your options open and ensures that you’re eligible for savings if your campaign qualifies later in the year. There’s no penalty for registering and not using a promotion. Getting registered is the first step to preserving your ability to save and the dates vary, see below:

2026 USPS Promotion Highlights

🌟 Tactile, Sensory & Interactive Promotion

Discount: Up to 5%
Includes textured stock, pop-ups, or scented inks. Available for First-Class and Marketing Mail, registration opened November 15, 2025, and the promotion runs January 1 – June 30, 2026.

💻 Integrated Technology Promotion

Discount: Up to 5%
Connect print and digital experiences with QR codes, voice assistants, or AI-driven content. This popular promotion continues through 2026. Registration is open now and eligibility for any consecutive six months in 2026.

🔁 Continuous Contact Promotion

Discount: Up to 5%
Consistency pays off. This promotion rewards campaigns that build a theme and relationships over time — perfect for reminder mailings or multi-touch campaigns. While the initial mailing will not qualify, all follow-up mailings whose message and artwork support the original campaign will.  You need to ensure your recipient data matches at least 90% of the initial mailing.
Registration opens February 15, 2026, and the promotion runs April 1 – December 31, 2026.

✉️ NEW – Catalog Insights Promotion

Discount: Up to 10%
If you mail catalogs, this one’s for you. Qualifying Marketing Mail catalogs (12+ pages, letter or flat) will receive up to 10% off. Registration is open NOW, and the promotion started October 1, 2025 – June 30, 2026 — the first-ever USPS promotion to span two calendar years.

➕ Add-On Promotions (Stack to Increase Your Savings)

In 2026, you can combine one primary USPS Promotion with the Informed Delivery and Sustainability add-on promotions to earn the base discount plus 1% for Informed Delivery and 1% for Sustainability on the same mailing.

  • Informed Delivery: +1%
    Pair your physical mail with USPS Informed Delivery ride-along ad to add up to an extra percent off.
  • Sustainability: +1%
    Use recycled paper with an FSC logo or other qualifying certifications to earn an additional percent

Example stack: Base 5% + Informed Delivery 1% + Sustainability 1% = 7% total on eligible Marketing Mail.

Be Sure to Note Your Window to Register

Even if you’re not sure which promotions you’ll use, register for them all. It’s the simplest way to preserve your ability to save later in the year — and it costs nothing to do so.

USPS registration deadlines can sneak up quickly, so plan now and make sure your mailings are ready to qualify for these valuable savings opportunities.

MailSmart Logistics Is Here to Help

At MailSmart Logistics, we monitor every USPS update and can help you:

✅ Select the promotions that fit your campaigns
✅ Get pre-approved (even if you’re not ready to implement)
✅ Layer USPS promotions with commingling for maximum results

✅ Prepare creative and data to qualify for up to 5% base savings

✅ Layer add-ons like Informed Delivery and Sustainability to push Marketing Mail Advertising up to 7%

✅ Optimize SCF entry and commingle to stack even more value

Don’t leave money on the table.

Reach out to the postage savings experts at MailSmart Logistics today — we’ll help you plan, register, and mail smarter all year long.